Making every Shopify product
AI-discoverable
Commerce is shifting from storefronts to AI conversations. We're building the tools to make sure Shopify merchants don't get left behind.
The problem we're solving
Google's Universal Commerce Protocol is the biggest shift in e-commerce distribution since mobile. Shoppers can now discover, evaluate, and buy products directly inside AI conversations — without ever visiting a storefront.
But here's the problem: the tools that help merchants optimize for this new world are all enterprise-only, starting at $400+/month with custom pricing and sales teams. Meanwhile, millions of Shopify merchants — the backbone of e-commerce — have no way to make their products visible to AI agents.
Discoverable exists to close that gap. We're building a Shopify-native app that any merchant can install in one click and immediately start optimizing their catalog for AI-powered shopping. No enterprise contracts. No sales calls. Just better product data and more sales.
What drives us
Merchants First
Every feature we build starts with one question: does this help a Shopify merchant sell more through AI channels? If not, we don't build it.
Fix, Don't Just Report
The world doesn't need another dashboard. We diagnose problems and fix them. Monitoring without action is just noise.
Accessible to Everyone
Enterprise tools at SMB prices. Every Shopify merchant — from solo founders to large brands — deserves AI-ready product data.
Our journey
Google announces UCP at NRF
The Universal Commerce Protocol launches, co-developed with Shopify, Etsy, Target, Walmart, and Wayfair.
Discoverable founded
We saw the gap: enterprise tools at $400+/month, and millions of Shopify merchants with no way to optimize for UCP.
Shopify App Store launch
Discoverable launches on the Shopify App Store with full catalog auditing, AI-powered fixes, score trending, and UCP feed endpoints.
Bulk Fix All & advanced analytics
One-click catalog-wide optimization, competitor monitoring, and deeper AI agent simulation coming in upcoming releases.
Join us in shaping the future of commerce
Install free on Shopify and start optimizing your catalog today.